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Which of the following is not a stage in the buyers product adoption process?
What most likely leads a prospect to purchase one product instead of another?
True or false: at a step that doesnt require a setup, more product variety leads to more inventory.
Where does most of the ATP produced in cellular respiration come from quizlet?
The combination of linux-based files that gets released as a product is called what?
Forecasts of individual products tend to be more accurate than forecasts of product families.
Which product was advertised in the first ad in English that appeared in 1472?
An example of a product distributed through channel b, producer to retailer to consumer, is
Is when a designer must make a choice between a positive and negative impact for a product.
What happens to the supply of a product when the price increases and decreases?
When deciding how to position a product what would be the first step a marketer would take?
Which refers to the exclusive rights to a product or process as well as its improvements granted that the product or process offers something new and useful?
Which of the following is the type of product that is developed in response to a specific order by a customer?
What conditions are necessary for a firm to pursue a low cost leadership strategy?
Which concept refers to how quickly or easily a given brand name comes to mind when a product category is mentioned?
B2c approach in which the conversation starts with a comment about the product.
When the proportionate change in demand produces the same change in the price of the product?
Converting resources to a product that fits the specifications of a particular customer
Once a vendor is selected for a product, the companys identity is recorded in the
The use of statistics, testimonials, or case histories to support product claims
In which phase company begins to address the feasibility of a product or service?
What is that type of innovation which occurs when the purpose of a product is changed?
Which of the following is a group of closely related products within a product mix?
What do you called a group of consumers that your product or services is aiming?
Advertising can add value to a brand by educating customers about new uses for a product
When a product or service becomes more valuable as the number of users increases is refer to as?
What is the means by which businesses make their product or service known to potential customers?
What would happen to the equilibrium price of product X if the supply of product X increased?
Is where they should sell a product and how to deliver the product to the market
The number of products within a product line is a firms product line blank______.
Which product is most likely to be characterized by pure competition in the United States?
Which product is likely to use a fixed position layout in its production process?
What entry strategy gives a firm the right to manufacture another firms product or use its trademark for a royalty fee multiple choice question?
When consumers calculate the value of a product they look at the benefits and then subtract the cost?
Which of the following statements is true of a global product division structure?
What is the difference between the supply and the quantity supplied of a product?
What are the positioning strategies that can be used to position of brand through advertising?
What name is given to an entrepreneur who sees the opportunity for a new product or service within an existing company?
Which of the following is the process of promoting a product or service by communicating the features and benefits to potential customers?
At what stage do companies spend much marketing budget for their product explain?
Which type of project life cycle is generally preferred when the product to be delivered is fully understood and well known?
Any bodily movement produced by skeletal muscles that requires energy expenditure
Higher costs can typically be passed on to consumers when a product is considered
A product produced in a foreign country and purchased by residents of the home country is called:
Is defined as the difference between the maximum price a consumer is willing to pay for a product and the actual price?
When the supply for a product is perfectly elastic its supply curve is horizontal?
A business that sells a service to the public and does not make or sell a product.
A designed change that increases the usefulness of a product, service, or process is called
What can be described as an operating model for the creation and management of products and services
A person who is able to make buying decisions and pay for a product is known as a ______.
In a free market system, decisions about what and how much is produced are made by
Which competitive market situation describes an organization having total control over a product market?
Which of the following statements is true of product use based market segmentation quizlet?
What is made up of the values beliefs customs and tastes produced or practiced by a group of people?
Assume the demand curve for product x shifts to the right. this might be caused by
________ measures how changes in price affect the quantity of the product demanded.
A market situation in which small price changes have a big impact on product sales
Which of the following would best describe typical product flow in the marketplace
For product costs associated with a product to be reported on the income statement:
The buyers intent can determine whether an item is classified as a consumer or a business product.
Which of the following statements is most likely true about the product life cycle?
Semi-independent organizations that manage different product and market segments are called _____.
What are activities associated with transforming inputs into the final product form?
What do you call the means of communication with the users of a product or service?
Which of the following is the best definition of a countrys gross domestic product GDP )?
A salesperson whose product knowledge is complete and accurate is better able to ________.
Which statement describes what happens to the carbon dioxide produced in cellular respiration?
Why do companies decide to enter a foreign market to capture economies of scale in product development manufacturing or marketing?
The unit product cost under absorption costing does not include fixed manufacturing overhead cost.
What is a marketing function that identifies products and where they came from and distinguishes them from competitors?
What is the variable cost per unit produced (to decimal Do not round intermediate calculations)
If the price elastic of demand for a product is equal to 0.5, then a 10% decrease in price will
Which of the following illustrates business use of information systems to achieve product differentiation?
In what product purchase situations post purchase dissonance is more likely to occur?
Which of the following costs is not relevant to the decision to sell product at split
Retailers can be categorized in terms of the ________ and ________ of the product lines they carry.
Which theoretical approach asserts that personality is largely a product of genetics?
The business analysis stage is the final step in the new product development process.
Which of the following would NOT be produced or offered using a fixed-position layout
Which function of marketing make the product available in different geographic region?
Walmart uses the tagline save money, live better. This is an example of product positioning by
Price refers to high initial price charged when a new product is introduced in the market
Why is a monopolists demand curve the same as the market demand curve for its product?
In the maturity stage of the product life cycle, operations managers will be concerned
Will refer to a process for returning a customer to a state of satisfaction after a service or product has failed to live up to expectations?
Selling a product to a prospect is usually easier than selling to a satisfied customer.
Name the state of demand where consumers may be unaware or uninterested in the product.
Is the upper limit or maximum legal price a seller may charge for a product or service?
What is the promotional objective for the introduction stage of the product life cycle?
Which competitive strategy attempts to develop an image or reputation for its product or service that sets the company apart from its competitors?
When a small change in price of a product cause a major change in demand it said to be?
The diffusion of innovation refers to the rate at which consumers ______ a given product or service.
What approach you would use when beginning a sales call and why you would use this approach?
Which component of an attitude refers to a persons mental images understanding and interpretation of a product?
What are some roles of a person in influencing the decision to buy a product or service?
A facility organized around products a product-oriented high volume, low variety process
Along a bowed-out production possibilities frontier, as more of one good is produced, _____
Which term refers to all the activities involved in making product goods and services for customers?
What are the five characteristics that are especially important in influencing an innovations rate of adoption?
A main reason to improve product quality is that doing so can achieve which of the following
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